bRIGHT LIGHTS SOCIAL MINI
Quick, Clever META Campaigns Made for the Stage.
A short, sharp ad package designed to get your show seen on Facebook and Instagram – built properly, without the guesswork.
We set up your campaign in META Ads Manager the right way. No shortcuts, no wasted spend – just smart targeting, compelling creative, and ads that put your work in front of the right people.
Running meta ads should be simple, but in reality…
The “Boost” button drains money without results
Your META Ads Account feel like a maze
You’re never sure if it’s actually working
Most artists and producers don’t have the time (or desire!) to manage META campaigns. The result? Wasted spend, missed audiences, and extra stress on top of everything else.
That’s where OUR bRIGHT lIGHTS MINI COMES in.
It’s a campaign sprint designed for shows and artists who need visibility fast – without the cost or complexity of a full-scale campaign.
Why us?
Industry knowledge
We’ve lived and breathed the performing arts. We understand your venues, timelines, and audience.
Proper setup
Every campaign is built in your Ads Manager account, never the “Boost” button.
Clear creative
We craft ad copy and use your supplied assets that feel on-brand.
Options that suit you
Choose between full META Ads management or we can do the setup-only.
How it Works
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Step 1
Strategy Session
A 45-minute online session to confirm your goals, audience, and budget, plus a quick check to make sure we have the right access to your META accounts so everything runs smoothly.
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Step 2
Campaign Build
We set up your campaign properly in META Ads Manager – objectives, targeting, placements, budget, and up to 3 ad variations built from your supplied visuals.
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Step 3
Launch & Optimise
Your campaign goes live. If you’ve chosen the managed option, we check performance weekly to ensure everything is on track, make one mid-campaign optimisation, and finish with a clear wrap-up report.
Best for…
✓ Performers, producers, and venues running a season, show, or tour
✓ Those who want ads done properly, not a “boost” button gamble
✓ Anyone ready to invest in a minimum ad spend of $500+
not the right fit if you’re…
× Looking for free promotion or word-of-mouth only
× Unable to supply quality visuals, show copy, or access to your META ad account
× Only a week or two away from your show hitting the stage
× Expecting guaranteed ticket sales. We’ll give your campaign our focus and expertise, but we can’t promise a sold-out show or season. What we do promise is smart strategy, solid planning, and a seamless rollout that gives your show its best shot at success
Pricing & Packages.
Setup & management
Best for shows and tours where you want the 4-week META campaign fully managed from start to finish. We handle the setup, monitoring, mid-campaign optimisation, and provide a clear wrap-up report so you know exactly how your ads performed.
$1,200 +GST
Setup only
Ideal if you’re comfortable managing ads once they’re live. We build your campaign properly in Ads Manager, using up to 3 ad variations, and give you a 15-minute walkthrough to make sure you know where to find your campaign statistics.
$800 +GST
custom & retargeting audiences
Optional Add-on
Recommended if your ticketing provider allows pixel tracking to be embedded in the check-out process. We’ll guide you step-by-step to create your own pixel, then connect it to your ad account. From there, we’ll build custom retargeting audiences so your ads reach people who’ve already interacted with your campaign.
$350 +GST
Important note
All quoted prices are excluding GST. Ad spend is not included in the campaign fee. You’ll pay this directly to META through your Ad Account. We recommend a minimum of $500 for a 4-week run. For larger shows or tours, budgets of $2,000–$5,000+ will deliver stronger reach and results.
🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call 🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call 🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call
🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call 🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call 🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call
What happens on the 20-minute call?
It’s a quick, no-pressure chat where we’ll:
Get to know each other
Unpack your upcoming show or season
See if our timelines and styles align
You’ll leave with clarity and direction, whether we work together or not.
Fill out the form below and we’ll book in a time that suits!
Frequently asked questions.
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We recommend locking in 8-12 weeks before your show. This will give us enough time to understand your show and campaign goals, set-up the META campaign, and give it a full 4 weeks of live campaign time.
Our ad calendar does fill up fast, so the earlier the better!
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That’s okay. The bigger question is ‘how long until your show starts?’
If your first performance is next week… we’re very sorry but it’s likely too late to push any campaigns. Number 1, that’s just not enough time to set up a campaign, and number 2, we don’t want you to waste your money!
But if you’re already on sale and it’s still months away for opening, let’s chat!
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No problem! Check out our On Cue Campaigns which are full-service, multi-layered campaigns.
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We recommend a minimum of $500 for a 4 week META campaign.
For bigger tours or seasons, $2,000–$5,000+ per month is more realistic, but we can help guide you on an appropriate ad budget once we understand your campaign goals.
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If you’ve never run META ads before, the most important thing is making sure that your META Business Suite and Ad Account are set up correctly.
We’ll guide you through the essentials and show you how to add us as a Partner in the account so we can build and run ads for you.
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We’ll polish and adapt what you supply so that they look their best in the META ad placements, but we don’t create new assets from scratch.
If you need professional visuals, we would be more than happy to recommend trusted creatives.
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We sure do! We will need access to your META Business Suite as a Partner. Once we’re a partner, you can assign us things like your META Ad Account, so we can build ads for you.
We’ll walk you through the best-practice for granting access securely.
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We’d love to, but we’re marketers, not magicians - ha!
What we do promise is smart strategy, solid planning, and a seamless rollout that gives your show its best shot at success.
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Absolutely! The Bright Lights Social Mini is designed as a 4-week campaign, but we can extend the timeline if your show or season needs a longer run.
For campaigns beyond 4 weeks, we’ll recommend either continuing month-to-month with monitoring and optimisation, or we can create a bespoke package that gives your campaign the right level of support.
Your show deserves to be seen.
Let’s make sure the right audiences know about it.
Book your Spotlight Call and let’s build a campaign that lands.