oN cUE cAMPAIGNS
Your Show Deserves BUZZ – before opening night
Full-service campaign strategy, planning, and delivery for performers, producers, and presenters who want high-impact marketing – without the last-minute chaos.
We plan, build, and run your marketing campaign from first idea to final performance. Our team manages the moving parts so you can focus on what you do best – creating unforgettable live experiences.
If running your own marketing campaign feels like a full-time role you never auditioned for… you’re not alone.
You can produce a brilliant live performance – you’ve done it before. But when it comes to marketing:
Timelines feel impossibly tight
The to-do list multiplies overnight
The pressure is real
You’ve said it yourself:
“I’m not a marketer. I just want to make great shows and bring people joy.”
Without a plan, promotion turns reactive instead of strategic, the stress piles on, it’s exhausting and confusing. And it’s not why you got into the arts.
That’s where On Cue Campaigns step in.
We’re the marketing team fluent in showbiz. We know the deadlines, the pressure, the artistry, and the audiences.
Our 3-act framework takes you from “where do we even start?” to a smooth, professional rollout that builds buzz and puts your work in front of the right people.
Why us?
Industry knowledge
We’ve lived and breathed the performing arts. We understand your venues, timelines, and audience.
End-to-end handling
From grassroots outreach to digital campaigns, we manage and oversee every moving piece so nothing slips through the cracks.
Focused attention
We only take a limited number of campaigns each season so you get our full focus.
Proven process
Our 3-act system keeps campaigns clear and on track.
How it Works – The 3 Acts
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Act 1
Strategy Session
A 1–2 hour online session to clarify your goals, audience, platforms, timeline, and budget. This is the foundation for everything that follows.
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Act 2
Campaign Blueprint
Your personalised roadmap: media plan, messaging angles, grassroots ideas, ticketing offers, and key milestones – all in one shared, living document we update together.
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Act 3
Campaign Delivery & Coordination
We turn strategy into action – managing ads, liaising with creative suppliers, tracking results, and keeping every moving piece on time, on budget, and on message.
We’re a great fit if you’re…
✓ An established creative in the performing arts (producer, presenter, venue, performing artist)
✓ Running a ticketed season, tour, or production
✓ Ready to invest in professional marketing support
✓ Looking for collaboration, not just a contractor
We might not be right for each other if you’re…
× Launching your first-ever show without a clear budget or timeline
× Looking for a “set and forget” service without your input
× Only a week or two away from your show hitting the stage
× Expecting guaranteed ticket sales. We’ll give your campaign our focus and expertise, but we can’t promise a sold-out show or season. What we do promise is smart strategy, solid planning, and a seamless rollout that gives your show its best shot at success
pricing & Packages.
Campaign packages start at $4,000 +GST. Every production or tour is unique, here’s a general guide:
Mini Campaigns
Best for single-date shows. A streamlined version of On Cue that covers the essentials (strategy session, campaign blueprint, delivery & coordination) – with lighter rollout and fewer channels.
$4,000-$5,000 +GST
Streamlined Campaigns
Suited to smaller shows or short tours needing focused promotion. Includes more layers of coordination and outreach than a mini campaign.
$5,000-$10,000 +GST
Full Campaigns
Designed for multi-venue seasons or mid-sized tours, with layered promotion across multiple channels.
$10,000-$25,000 +GST
Complex Campaigns
For long tours or large-scale, multi-season productions where complexity and stakeholder coordination are high.
$25,000+ +GST
Important note
All quoted prices are excluding GST. Ad spend is not included in the campaign fee. We can work with you to come up with a campaign budget based on your goals.
🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call
🎤Book a 20-minute Spotlight Call🎭Book a 20-minute Spotlight Call
What happens on the 20-minute call?
It’s a quick, no-pressure chat where we’ll:
Get to know each other
Unpack your upcoming show or season
See if our timelines and styles align
You’ll leave with clarity and direction, whether we work together or not.
Fill out the form below and we’ll book in a time that suits!
Frequently asked questions.
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We recommend booking us in 16 weeks to 6+ months before your gig or opening night to secure a campaign slot. We sometimes have clients in the calendar up to 2 years in advance. The earlier the better!
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Great! We love publicists! Publicists bring their own unique expertise to live performance campaigns. We’re constantly working alongside PR teams on shows and tours, where marketing and PR complement each other brilliantly. We are more than happy to work with your appointed PR person or team to make sure that our messaging and brand is aligned.
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That’s okay. The bigger question is ‘how long until your show starts?’
If your first performance is next week… we’re very sorry but it’s likely too late to push any campaigns. Number 1, that’s just not enough time to set up a campaign, and number 2, we don’t want you to waste your money!
But if you’re already on sale and it’s still months away for opening, let’s chat!
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Sure can! On Cue Campaigns are full-service, multi-layered campaigns. If you only need META ads, check out our Bright Lights Social Mini.
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Yes and no. Let us explain. We work with a lot clients who have tours and shows hitting up all sorts of weird and wonderful international locations… but we always (always, always) say that nothing beats local knowledge! We actually consider that one of our superpowers when we work with international artists here in Australia, our local knowledge.
In short, if we know the market, we can definitely run campaigns for you overseas. But, often it’s best to use international partners for international campaigns.
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No worries! We’ve got options for you. If you need a super lean push on ticket sales, have you seen our Bright Lights Social Mini (a 4 week META campaign)?
If you need something else that we haven’t detailed on our website, send us an email and we will see what we can do.
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We’d love to, but we’re marketers, not magicians - ha!
What we do promise is smart strategy, solid planning, and a seamless rollout that gives your show its best shot at success.
Your audience is waiting.
Let’s make sure they find you.
You’ve poured time, talent, and heart into your show – don’t let it get lost in the noise.
Book your Spotlight Call and let’s build a campaign that lands.